One of the first decisions to make in planning your lucrative launch is how you are going to create buzz online.

How are you going to get the word out about your new program, product or service and create a hungry market of prospects who are anxious to buy?

A very popular and effective strategy to use these days is to invite your prospects to a free teleseminar or preview call. This is typically facilitated using a bridge or conference line and lasts for 60 to 90 minutes.  During this call, you deliver high-value content related to your new program, product or service that entices your prospects to want to learn more. You then make a strong call-to-action for those interested in digging deeper to invest or register for your program.

This strategy works great for many reasons. Not only are you giving your potential customers a taste of what they will get once they invest, but you are also giving them an opportunity to experience you. There’s an opportunity for them to connect with you personally and emotionally. This is very important when asking those who know very little about you to invest in your products and services.

In addition to teleseminars, you may decide to use the following to create buzz online:

• Special reports
• Audio trainings
• Video trainings
• Challenges/contests
• Webinars
• Q&A calls
• Expert interviews
• Surveys

For each event or activity you choose to employ, give yourself at least 7 to 10 days to promote it online. You may want to allow a little more time if you are working with joint venture partners, strategic alliances and/or affiliate marketers to spread the word. This extra time will be used to coordinate and make sure your launch partners have everything they need to successfully promote your program.

What other ways can you create buzz and bring awareness to your services online?